On this episode, we had a stimulating discussion with Olajumoke Kujero, Country Manager for ShopEx.

Olajumoke makes a case for ShopEx business model and how it compares to other traditional e-commerce platforms. She also shares her personal growth experiences having worked at Jumia and other leading Startups.

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Timestamp

00:00 – intro

00:30 – Elevator Pitch for Shopex

02:40 – Stories from the trenches

09:20 – Why does Tele-shopping matter in this age of online shopping

18:50 – Conversion rate of Tele-shopping/Tele-sales

21:50- How Shopex gets customers to make up their minds quickly and get potential customers who would have missed the airing of the ad on TV

27:01 – Shopex’s business model/Economics behind business model

30:50 – Shopex’s gross margin

31:57 – Shopex’s customer acquisition cost, marketing cost and retention

37:31 – Shopex’s margin performance of TV ad spend

40:51 – TV ads compared to other digital channels

46:01 – Lessons from running just TV ads

50:30 – Why manufacturers work with Shopex

53:41 – Difference in purchasing behaviors between users of Shopex and Jumia

59:12 – How long and average Tele-cell call lasts

1:00:37 – How could Shopex double or triple revenue in the next year

1:07:06 – How soon can Shopex run on autopilot

1:11:07 – Outro