Shelby chats with trailblazing entrepreneur Amsa Venktesan, an expert in highly effective funnels and Chatbots specifically tailored for female entrepreneurs and business owners. Amsa shares her inspiring journey, how she started in the world of funnels and how she decided to support women-owned businesses. You'll hear strategies on how to properly design funnels and how Chatbots are making it easier to take your business to the next level while avoiding common mistakes. 

Amsa reveals the strategy she uses to increase conversion rates and how she measures her success. We'll learn how she stays up to date with the latest trends and changes in the online industry and how she ensures that her client's funnels and Chatbots are always optimized. This episode is a must-listen for any female entrepreneurs or business owners looking to leverage funnels and Chatbots to elevate their business presence and drive success. 

About Amsa Venktesan 

Chat funnels are what Amsa does day in and day out with years of combined experience crafting the perfect digital marketing strategies to attract the right customers to online businesses. She started Funnel Growth to help coaches and course creators see massive success with a done-for-you funnel system so you can win while she does the work for you. 

Her goal is to help online businesses scale to their full potential using Chat Funnels on Instagram DM, and Facebook Messenger. When you work with Amsa, she strives to get 2X your growth with an MVP and then scale. With chat funnels, you experience more leads from your Instagram and Facebook, higher purchase conversion rates, more comments on your posts, more reach on your posts and more replies to your stories.

Resources discussed in this episode:

• ManyChat
• Kajabi
• ClickFunnels
• Shopify
• Calendly
• Alex Hormozi Youtube
• 100$M Offers by Alex Hormozi

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Contact Shelby Joines | Joines Administration: 

• Website: JoinesAdministration.ca
• LinkedIn: Joines Administration
• Instagram: @JoinesAdministration
• Facebook: @JoinesAdministration

Contact Amsa Venktesan | Funnel Growth Design: 

• Website: Funnel Growth Design
• Strategy Call: FREE 20-minute Strategy call
• Twitter: amsavenktesan
• Linkedin: Amsa Venktesan
• Instagram: amsavenktesan
• Email: [email protected]

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Transcript:

Shelby  0:00  

Welcome everyone to She's Got This: A Journey to Success. I'm your host Shelby Joines and in today's episode, we have the wonderful Amsa from Funnel Growth Design as our special guest. Amsa is a trailblazing entrepreneur who has carved a niche in creating highly effective funnels and Chatbots, specifically tailored for female entrepreneurs and business owners. Throughout our conversation, Amsa will share her inspiring journey about how she got started in the world of funnels and Chatbots and how she has been empowering women in business with her expertise. We'll dive into the power of properly designed funnels and Chatbots in taking businesses to the next level, and how to avoid common mistakes when creating them. Amsa will also reveal her approach to creating customized funnels and Chatbots for her clients, the strategy she uses to increase conversion rates and how she measures her success. We'll learn how she stays up to date with the latest trends and changes in the online industry. To ensure that her client's funnels and Chatbots are always optimized. Amsa will share her future goals with her business and her unwavering commitment to supporting women. This episode is a must-listen to for any female entrepreneurs or business owners looking to leverage funnels and Chatbots to elevate their business presence and drive success. So, join us as we dive into the enlightening conversation with Amsa, on She's Got This: A Journey to Success. Let's learn from this exceptional expert and getting inspired to achieve our own business goals. Don't forget to check out www.funnelgrowth.design, for more information on Amsa’s incredible work. Let's get started. 

Shelby  1:50

Hey everyone, and welcome to She's Got This: A Journey to Success. I am here with the wonderful Amsa and we are so excited to be talking about all things relating to funnels for your business, Chatbots that can help you take your business to the next level. All the fun things. I am just over the moon excited to have her here. So, welcome Amsa, thank you so much for being on my podcast today.

Amsa  2:20  

Absolutely. Thank you so much for having me here, Shelby. I'm super excited.

Shelby  2:25  

Oh, good. And I'm so glad we were able to connect and get this all straightened out and worked within both of our schedules. Because I feel like this is such a great topic for women in business, entrepreneurs, anybody to get to that next step in their marketing, whether that's through email generations, or any type of funnel growth that they can do. I think you're gonna have some insane insight for our listeners today. So, to start off, tell me a little bit about your business and how you got started creating funnels and Chatbots, and how that kind of came about on your end.

Amsa  3:06  

Absolutely. So, I started my business back, I should say in 2017. And I was in, you know, a different city altogether. And that was when the advanced digital marketing strategies that I was learning about and that we're talking about today was fairly new. So, my background is in finance. And so I should say that I had a major transition into marketing, where I started as a virtual assistant, can you believe that?

Shelby  3:37

Oh, funny.

Amsa  3:40

So, I went from going, you know, from a virtual assistant, to where I am today talking about the advanced marketing strategies, and especially with somebody with a background in finance. I just felt, Oh my God, that sounds totally new, even to me when I think about it today. Right? But when I did that transition, right, so that's exactly where I realized, okay, there is something to this. I think this is something that I can do for a lot of people. And so what I did was I started by purchasing a few courses to set up my business. And I still had the debate, whether, can I do it as a freelancer? Oh, hey, should I do it as an agency? What is it? 

Shelby  4:22

Yeah, it’s the big question, right?

Amsa  4:26  

It's there, like all the time for everybody when you're just getting started. And when you think about the term agency, oh my god, that just freaks people out for some reason. And they're like, Oh, why should I do this stuff? Why is it agency? Why is it freelancer? Because a lot of people when they get started, they think that getting started as an agency gives you more leverage than you know just being a freelancer. So, that misconception that even when I started, like I said, as a virtual assistant I have the thing where people were constantly like when I said I was a freelancer, they would say, hey, but I'm looking to hire an agency. But when I said, Okay, I'm going to be a boutique agency where I focus to work primarily with women in my agency, but then they will say, Oh, agency is a lot of money, you know, and I just want to work with a freelancer. So, it is that debate has always been there with anybody that I've spoken to. So, I just decided to take the plunge, set up a boutique firm, you know, and like I mentioned, I purchased some courses. And that's exactly when I started as a virtual assistant, I realized the power of social media marketing, and how it positively started impacting businesses. So, what I did was, I immediately worked on acquiring well known industry certifications, as I had a really strong passion for data and creativity. So, what I did was I learned, I started because it's all about data. I started with paid advertising. I know that might scare a lot of people out, but I did, right? I wanted something that would challenge me and not make it super simple. My parents, my husband, everybody says, why are you complicating things when I started? They were like you’re complicating things. But I said, to be a woman, and to be out there in the industry, in the digital marketing industry, you have to stand out, you just have to be unique, you have to do things that no one else does. Right? So I'm an Indian classical dancer. So I did. Yeah. And I sing, so that's something I love. So, as a dancer, you're always thinking about doing something creative. You're always doing about your dress colours. And that's when I realized, Oh, I love data. I love all the math. And I love creativity. And if there's something that I can do to make it work together, and that's when I figured out Facebook advertising. And I started offering Facebook paid audits, because I realized, if I'm not going to, if I don't have the confidence to charge money for something, I'm never going to get it done. Right? And that's exactly when I did have that syndrome that I was like, Oh my God, if I start paying, and people think that they have to pay me in order to get an audit, what if it's not good enough? What if they say, Oh, hey, give me a refund, or something of that sort. But I was able to do it, the more I did it, the better I became at it. And then I started offering these ad audits, specifically to econ businesses, because for some reason I love Shopify, I wanted to set up, you know, like a simple store on Shopify. So, I started this, and I should say, it was fairly new to me, because I was learning everything. And you know, everything from every coach, and then I invested in a serious coach, and I was putting everything I learned from this coach into practice. So, that's exactly when I actually started seeing results, because now I know that there are strategies that are proven to work. I know what works, what doesn't. So, once they started auditing a few accounts, I would, what I would do is take it back to my coaches, and I will always sit with them to see if I was able to point out specific unique issues that other media buyers that these people said they already spoke to, were not able to, you know, present them but. So, anytime I spoke to somebody, they would say, hey, you know what, I already audited my account with somebody, they did it for free while you're doing it, you know, at a charge? How do you think you will stand out? I told most people, I will give you a refund if you don't find at least one new thing. And the best part was, I could give them like three different points to stand out from them. So, although I promised one, I could give them three different points. So, I felt that's exactly where I was able to stand out. And so they were happy. And then, you know, they saw all these issues. And, you know, that being said, I would say I have extensive experience working with Shopify businesses. And now with high ticket coaches and course creators.

Shelby  9:21  

Yep. The best place to be right now because all those industries are booming. And everybody is wanting to get that full optimization and like the most out of their Shopify shop, or through their coaching business, things like that. So, that's amazing.

Amsa  9:40  

Absolutely. So, after I audited, let's say about 20 accounts, each week, I would set an audit, I realized that most of these Shopify businesses that I was working with, they did not have the right website structure. I’ll just make it simple. That's all it meant. Right? And what I mean, there is that they lacked even the most basic requirements of a high-converting landing page. I know a lot of people might be like, Okay, so now you're introducing the term landing page. What does that mean? Right? So, I would say, for anybody who does not know what a landing page is, I can use the terms website and landing page interchangeably, but I would not be making justice. And I will, I will talk about it why. But simply, it means one page, where you're putting all the focused information about a product or about a course in place, it's just not going to have any other distractions, but it's just going to have one set of focused information. So, that's all about the landing page. So, then I started, you know, putting together all that information, which are obvious. So, most of them flagged things like pop an image, like most of the images would be blurry, hey, you're trying to sell a product. So, you want your people to trust you. So, you should have a good image. So, that obviously increases the conversion. So, they did not have a clear image, they did not have a clear title, they did not have a proper product description. Not even a sizing chart, you know, if there were selling clothes, how would you expect your audiences to buy from you if they can't see a sizing chart? Because I know that it differs from brand to brand. So, an XL and brand name might be double XL in brand B, of course. Right? So, even the spacing on this landing page mattered the most. So, yeah. So when I audited those, I saw that these landing pages were constantly cluttered, they did not have any space to breathe. So, what ultimately it does is, if I were to test it out as a customer, I will see that it caused a lot of headaches to me. And obviously, I felt that as a red flag for anybody who wants to land on a page. And another thing that I saw, is that these business owners, they used to put so much information without any structure, and the copy would be so much that it would just overwhelm the users, and it leads to high bounce rates. Now, if you ask me what a bounce rate is, if I were to explain it to somebody who has never heard of this, right, to put it in layman's terms, I can see that let's say you land on a page, you think it really doesn't, Oh, it doesn't appeal to me? And how long does it take for somebody to just opt out of that page? Or just click on the crossbar? And just leave? That's all about the bounce rate? What if there is less bounce rate? It means people are scrolling, consuming information. And they're either clicking on the button and taking action or they're purchasing something. So, if that happens, then it's a low bounce rate. So, what happened was, I still saw that, apart from all the issues that these people had, most of these Shopify store owners, they just had one pain point in common. And can you guess what that can be?

Shelby  13:11  

Oh, gosh, I can think of so many. But one specifically, that's hard. I almost want to say it would be the bounce rate. But you'll have to tell me because now I am on the edge of my seat wanting to know what the answer is. 

Amsa  13:27  

Absolutely. So, yeah, that was nothing but high abandoned cart rates. So, people–

Shelby  13:33

It’s a common thing. 

Amsa  13:34

–would land on their page, they would look at all the nice information that is posted. But nobody would click, they would either click add to cart and just be done. They will forget about it piece together. Or they would just never buy, they would never take their credit card out to buy. Anytime I spoke to a business owner, the only thing that they would say is Oh, my abandoned cart rates are high, my purchase rates are low. And I was surprised because not one said I have a high bounce rates, because they did not understand, they did not even understand the psychology behind their customers. Which was one of the major issues. So, if I go to put this in marketing terms, right, it just means the rate of interested potential customers who leaves your page without buying anything. So, they either save the page, or they save the product to which they want to check out or they add it to a bag and they never purchase, like I mentioned. Right? So, again, the reasons that we think we could think of here can be silly for people, but it is that people are doubtful about the product, because they don't see good branding. They don't see good structure. So, they're doubtful about the purchase altogether, or they have had more questions which needs answering, or people frankly forget. Right? So, now, as business owners, we often tend to complain that, you know, we are unable to make our customers understand, or we are not able to get them to purchase. Right? So, what really happens is, we fail to hire somebody to get this done for us, because we think we can do it all, and we tend to spend time working on the business. That is, we constantly learn how to create landing pages, or how to create website. A lot of our audiences can also relate to this, because we all do it.

Shelby  15:46  

100%, I can say I do it quite frequently, where I spend so much time trying to learn a skill or how to do something, instead of saving that time and outsourcing and finding somebody who is well versed and that specifically what they do and pass it off to them, then I can build my business instead of working in the business.

Amsa  16:10  

That's right. I know we've all been there.

Shelby  16:14  

Ya know, I'm sure that's so super common, and anybody who says that they haven't been there is lying to themselves.

Amsa  16:24  

It's okay to accept, it's okay to be vulnerable, just so that you are creating less stress on yourself. So, making your business a priority, trying to make it better. So, it's fine. If people are raising their hands, hey, we've all been there. So, it's fine, you're not alone.

Shelby  16:44  

That's an important skill to have in business as being able to identify when you're stressing yourself out, and where you can actually hand off those items to somebody else where it's less time consuming and stressful just all around because I've been there definitely more times than I'd like to admit.

Amsa  17:06  

So true. So true. So, my advice for those who are raising their hands and saying, Hey, yes, I've done this, is, please take the time to find the right expert who can help you launch your landing pages with the best practices in mind. Remember, we have the best practices in mind, just for you. And it's not for us. We are trying to get your ads, your landing pages and your Chatbots to convert. And the simple goal here is just to make things as clear as possible. Because as a new business owner, you might never know what to put out or what not to put on your landing page. So, with the best interests in mind, we try to make things clear and put it into a third-grader level, as I always like to call it, for your visitors so they can actually complete the purchase and take the next step. Right?

Shelby 18:02  

Exactly. Yeah.

Amsa  18:05  

That's amazing. So, once I actually found out the reason behind these failing ads, it just became a no-brainer to me. And I went short into learning, high-converting landing pages and Chatbots. Again, those were fairly new. So, I would like to be an early adopter. So, I did all these certification tests, I took them, I pass these tests. And once I learned that, these two are crucial to firstly getting your ads approved, and then getting them to convert. I designed various Shopify landing pages, which were, you know, clean, minimalistic, but at the same time, they had a lot of success with the structure itself. So, to this, I went ahead, and I added a Chatbot, which is specifically what I designed to sound more like a human, rather than all those spammy bots that you see on some landing page. I'm sure most of us who raise our hands, we have already seen Chatbot. And anytime somebody talks about Chatbot, you might scream and say no, that's not what

Shelby  19:14  

It's a scary topic to some people. Like it's intimidating, letting AI kind of take the reins a little bit for you.

Amsa  19:23  

That's right. That's right. So, we're not talking about any of those spammy bots. But like I said, it's going to humanize the connection that you will have with your audiences right after this podcast episode. So, that's something I can tell you. So, we know that it's all about human-to-human connecting, rather than business-to-business. B2B is gone. Right? It's all hedged to hedge these days. And I remember I also posted a quote on my Instagram, and everybody raised their hands and said, yes, you're right. It's never B2B. So, yeah, so, if people are actually mindful of this, I believe that they can reach the level of success like never before. And that's exactly what including the right sort of a Chatbot does for each of these Shopify stores.

Shelby  20:14  

For sure, that's amazing. And what do you, how do you humanize these Chatbots a little bit for your clients? Like, what's your strategies behind that?

Amsa  20:23  

Absolutely. Um, so what happens is, if you see most of these spammy bots, I know, I'm sure most of you would have considered a lot of these tools that are available in the market for Chatbot. But I use this tool called ManyChat, you can go to manychat.com right now. And you know, take a look at it, just see how it works. Just try setting up flows. So, we create what are typically called as flows inside those Chatbots. So, try creating testing it out, you can do messenger Chatbots, and Instagram Chatbots. Now, Instagram DM automation is not something that a lot of people are aware of. So, it is possible to send automated messages from Instagram. And this is specifically true and profitable for all the Shopify store. Yeah, more than coaches and course creators, coaches and coach creators can benefit from messenger bots. But Shopify store owners have that edge of also benefiting from Instagram DM automation. So, simply put, when, let's say when somebody lands on the homepage, right, so let's say if it's a Shopify store, there will be some welcome flow, as I like to call it. So, when somebody lands on this homepage, it, there is the strategy where it welcomes people. And it gets them enough information about grabbing a discount code, and browsing some products that are stacked in categories. So, they can also browse frequently asked questions in terms of shipping, in terms of privacy policy, return policy, and so on. And then so what happens? So, now people know that it's not just about that there's okay ask anything about shipping? Ask anything about privacy policy, instead of letting your audience's guess. We are writing these pointers, we are making it conversation. Now you can still do it. People can do it from their home just by using chat, AI chat, just go to ChatGPT, say Hey, this is the shipping thing, just give them some information, ask them to type all about shipping-related questions. And I can humanize it for you. Right, so just take the copy, and we will put it into specific flows. So, when somebody asks this question about shipping, this would be the answer. So, I would then go ahead and set things up in the back end. And because we use something that's more human like the words, and we are taking the guesswork out of your audience's mind, and we are actually giving them options, we know this is what we need. If you don't know your audiences, you can never do business with them. I can tell you that. So, you should know what exactly they want, what exactly they will have in mind about your business, and just put it there and present it to themselves. If you see what some spammy bots, depending on the pages, they go to the flows or the questions don't change. But with this humanization possibility, what we could do is when somebody lands on a different product page, let's say you're a clothing store, and you have like shirts for women, or if you're a hair salon, let's say you have something like wigs, you know, things like that for your audiences. So, when somebody lands on that specific page, then there will be a trigger that we set up inside ManyChat, which is a Chatbot marketing platform. So, it triggers that tag. And based on the tag that we put inside the actual tool, it would route them to a unique flow. Now this flow will again be developed based on what the visitor thinks. So, if they are on, let's say, a wigs, you know, haircare brand, you know, they're inside wigs. So, what these people might need to know is what are the sizes available? So, let's say I have black hair, or I have dark brown hair, what sort of wigs or what sort of hair extensions can I use to make my hair look fuller? Right, someone else might have a different medical conditions. So, they want to use wigs, because they wanted to make them look natural. They will have questions about it. So, now depending on what they need, this Chatbot would trigger the flow and it's not like a usual bot. So, only if you think like a human you can make your Chatbot sound like a human.

Shelby  24:49  

Yeah, you need that better personal interface to kind of integrate into it and make it not seem so. Oh, what would it be almost just, it's really structured and to the point. You need that bit of a conversation flow going to feel that comfort level. So, especially if you're in the products industry or anywhere that's got like an item to sell more so than a service. But yeah, that's super important to have that. Extra little bit of a connection between you and your customer base, so.

Amsa  25:27  

So true, so, now what happens is that the user might want to again, see if there is a discount when they are on that particular page, because now they've made the decision. So, we can then trigger this automation to give them any FAQs, or give them a discount code, all about the product. Even if they need to talk to an actual team member before making the purchase, we can actually route them to an actual human team member.

Shelby  25:56  

Oh, that's so convenient. 

Amsa  25:59  

That's right. So, all of these will live inside of that product page, because it's going to actually trigger them to make that purchase. So, let's say if the visitor decides to leave the page for any reason, I know most of you are freaking out. Oh, what happens if they leave this? What happens? So, what most econ businesses who don't have Chatbots, what they will do is they will go to their business manager, which is, you know, if you're not aware of business manager, if you're trying to install a Facebook pixel to run ads, business manager is the place from meta from where you will actually run these ads, right? It's like the backend. So, what most people would do is they would go into their business manager and find that lead event from this pixel. And they will start spending money without any idea to run retargeting ads. And they would hope that some visitor would actually make the purchase from that day. But what can be done with a Chatbot is that we can trigger messages, which is strategic sequence of messages automatically, with specific time intervals. So, we don't irritate or we don't agitate the customer, saying, hey, I want this bot to stop, no, but we will use strategic time intervals. And for those who opted out of that page without making any purchase, or you know, without completing the transaction, but that day, we can again, trigger and give them a discount code and bring them back to the same landing page to complete the purchase on the very same thing.

Shelby  27:35  

Oh, that's so convenient.

Amsa  27:37  

Got it. And we will also know if this person actually made the purchase. And I'm sure this is true, a lot of people who are just starting their Shopify store would have endless sleepless nights, because this is the exact term that a client of mine used before they even try Chatbot. They said, um, Sir, I don't have enough money in my account. I spent everything on buying the inventory. And I have no place to store it. But I have no idea how to make this work. I didn't just because I challenged a friend that I would be a businesswoman. And I was like, Okay, you still don't spend all your money doing this. So, I know that people, a lot of people just do it without thinking and they think, oh, Shopify can sell it for me. But it's not that, right? They think if you have a platform on Shopify, it's going to sell. Shopify is a beautiful tool. And it's, it's going to help you set up your store. Of course, they do have different strategies, which can help you but it is you who has to decide what works for you, and what does not for your business. Right? So, this is the scene if I were to do this for a course creator. So, now if this course creator is trying to launch a high-ticket course, then I would definitely recommend a challenge launch method or you know, a webinar where they actually run a simple challenge. And, you know, they get a quick win in five days to achieve this. And all of these can be done with Chatbots. So, that's how it goes.

Shelby  29:08  

That's so convenient. Honestly, the I've always known about Chatbots, but never really understood the magnitude of what they could do for either me and my business, my clients, your clients. Like having that little extra bit of automation just is worth every penny and just time saved alone in working in your business. So, that's phenomenal.

Amsa  29:35  

That's right. That's right. Great.

Shelby  29:38  

And then with the Chatbots, do you find that they work better if you have funnels kind of separately already, or can you just do Chatbots alone or just funnels alone? What's your bit of recommendation on that one?

Amsa  29:55  

So, yeah, I would say that's, again, a great question. A lot of people, what I see is they think that, what, so let's say they come to me and they talk to me. They say that, Hey, okay, so I have a business name and place. Now I have like a Shopify store account with me, or let's say, you know, they are a course creator, and they say, Okay, I have Kajabi or Clickfunnels, or anything with me. I think I'm all set. That's all they think it is. And then they say, Okay, now, let's just go ahead and run out. No, it's not what it is. Your ads, your funnels, and your Chatbots are three important pieces to anybody's business, just like sales, marketing, and customer support are. If there is no sales, if there's no marketing, if there's no customer support, the business does not exist. Do you think people will just buy a product and never have questions? No, it's just like that. Right? So, a funnel is important with Chatbots. Anybody who comes to me again, if you're having this question, all the audiences are having this question, you can still market organically if you don't want to spend on ads. But you can never market if you don't have your basic funnel system, and a Chatbot system in place. Your Chatbots will, your funnels will help you set the base for your business. Because without it, it's like a website, without it it’s non-existent. Right? And without Chatbots, you can never scale your business. So, that's something I would say. So, instead of taking all the pressure to learn it, you know, even before launching the business, I would say, I have tested all my strategies. So, it's better you find the right experts again, and you outsource it to them, right? So, when it comes to funnels versus websites, let me tell you, there's always a debate about, I spent so many 1000s of dollars on website, now do you think I need a funnel? That's the first thing. And if you look at the FAQ session on my website, or on my website funnel, if you people need to understand it better. I have the first question there as, I have a website, do I need a funnel? Because I'm literally talking to those audiences getting into their heads and telling them hey, I know this is the question that you have. And let me tell you that the short answer is yes, you need a funnel. Right? So, as the term implies, a funnel basically helps them get the structure, where it helps them take their cold audiences. Now, you might be wondering who is that? So, it is all those people who have no idea about you or your brand, but they intend to become your customers. And the primary reason to have a funnel is that, you know, it helps. And it gives you a dedicated landing page structure, which helps you increase your conversions. So, instead of having a general website, where it's just a homepage, and about us a products page, a single targeted product, you know, or like a quote, I would say, a single targeted product or a course page will help your audiences eliminate the distractions, or eliminate the need for any additional explanations. So, simply put, I would say a landing page is inside of an entire funnel, if you're wondering now, what is a funnel, what is a landing page, a funnel is like the entire structure. And a landing page is just one specific page inside it. So, if it was for a Shopify store, then I would say that it will be ideal to have a single page for every single product. So, the landing page will include everything about your title, who is it for? What are the benefits of the product, how to use the product, any sizing chart, and any other testimonials, let's say especially, please, please, please, please add clear images to show–

Shelby  34:00

Yes, so important. 

Amsa  34:02

Yeah, to show those actual customers who are using it, which will increase credibility. Right? Another thing, which a lot of Shopify owners who are listening to this might use are credibility tags. Now, if you ask me, what is that it actually shows the amount of purchases that happened on your website every single hour. So, people know that there are sales that are really happening on your website, right? And then the trust badges, it will, again, increase your conversion rates like crazy, which, you know, if you asked me what trust badges are, they will help you put these icons such as Satisfaction Guarantee, 30 Day returns and easily track with this particular app. So, these are things that it's say that your business has some credibility and that you really care about your customers. Right? So, in terms of Chatbots, because you're specifically asking me if this is important or that is important, in terms of Chatbots, we can send it information about people, about all the information about their orders, their purchase, confirmation, their shipping, everything can be linked as a text message and inside Messenger, and it will be sent to the customer with their order statuses, you know, which eliminates the need to go into the website and ask a customer support agent find the bill number or the purchase number, it just eliminates the need for everything. So, now to anybody who's listening to this, now you tell me whether you need a Chatbot along with your landing page, because you see that these are two separate use cases, which go hand in hand. And this small change, trust me try it out, will, in the long run, help your team or your brand, achieve five-star customer service. And it saves time with all the accurate information that you provide your customers. So, they just don't have to carry all the receipt or they don't have to go back to opening their emails. Now, again, if you're a course creator listening to this, and you think okay, now how will I benefit? Again, having a dedicated landing page, whether you use a challenge strategy, or a webinar strategy doesn't matter, it’s crucial. So, on this landing page, you will provide those people with a clear title, a description of what they want to achieve, and how this webinar or challenge that you're trying to run can help them. So, I usually like to talk about the pain points, you know, when it comes to the copy, because that is like an emotional trigger for people, they will immediately raise their hand and say, Hey, you are right, this is the exact problem that I had. And now yes, so that is one of the reasons why I want to sign up with you. So, all you have to do is talk about this, talk about the pain points, give them all the information. And remember, your goal with this challenge or your webinar is to give them a quick win and give them a transformation. Right? So, if it's a challenge strategy with a landing page and a Chatbot. Now, if it's a high ticket course, then I would say use the challenge launch method, or the automated webinar method to save time where they provide a win for your audiences, within these five days. You can do your challenges for five days, I know there are people who do it for three days, but five days is when you can actually get your people to experience some transformation, and give them a quick win. So, on the fourth day of the challenge, I usually recommend them to launch their product on the live call, which will happen inside their Facebook group. Now you can ask me, why should they launch it on day four, instead of day three or day five? Well, we've seen most success with the launch on day four. Because we still have the attention of these people compared to day three, well, which is still not a lot of when because people are just warming up on day two, they're just trying to do it, or on day five, where some people may not even join the call. They're like, Okay, I got what I wanted, I've done fine, it's day five, and they might get lazy, right? So, we always develop a high-converting challenge landing page with again, the information such as the title, the description, all of these and all these are covered in these five days. And I also talk about the host, I also talk about any testimonials from the previous launch, and any credibility that they have. Now, once again, the key here is to humanize this landing page with real images from this challenge. And the nice image of the host, rather than adding any icons. I know a lot of people add icons, and they're like, hey, my Chatbot landing page looks amazing. But is it humanized? No, it's not. Right? So, the Chatbot for the challenge launch strategy starts on the landing page, right after someone registers by providing their name and email address. So, the reason why I get the I recommend keeping the registration inside the landing page itself is because not all your audiences will have Messenger installed on their phone. So, if it's still just on there, I know people are now talking about this culture where you want to keep your personal and private separate. So, you don't want to have access to Facebook or Instagram or anything on your phone. Right? So, this would help if people don't use Facebook altogether, where you still don't miss out on those potential opportunities. So, once they give all their information, then on the thank you page, they're opted into the ManyChat Chatbot where they will receive their pre-launch reminders there, I would say the daily challenge notifications, the homework for each day and they could also in fact gamify with these challenges by giving them points, when they take specific action, and then the host can choose to give away something to them for free. So, on day four, when people actually launched the course, the host launches, we would then go have them go to a specific landing page, like the checkout page for the course, which will be developed. So, that will also have a Chatbot inside, which specifically addresses any FAQs. And the reason is because people now know about the course, they now know what to expect, they've been on the page, all they have to do is go ahead, check it out. And you know, check out, that’s it. Check it out and checkout. So, we have the FAQs alone embedded, and then they can talk to a human if they are deciding to buy. And if they still don't make a purchase. And they say okay, now I don't want to make it I still want to give it some time, before the cart closes, I still want to give get some time, you know, to see if this is even worth it. We then send them automated follow-up messages. And you know, some information such as past testimonials, some use cases, some results, and we just entice them to make sure they actually purchase. So, right? So, the best part is combining the landing page and the Chatbot. Again, to any of you who's still like, I'm still on the fence thinking about it, I'm sure this is gonna convince you. So, the open rates with a focused funnel, plus a Chatbot is much more higher than any email marketing strategy you can think of. So, let me tell you the stats, the actual stats, which are not made up, is that we saw an average 80% open rate with Shopify stores, and an average 70% open rate with high ticket challengers to course launches. And a 60% click-through rate and a 50% show operates.

Shelby  41:58  

Wow, those are big numbers.

Amsa  42:01  

Really big numbers. Now, if you compare this to the, you know, the average email marketing, open rates standard, I think it's about 11 to 16%.

Shelby  42:11  

Oh my gosh, really? Wow

Amsa  42:14  

That’s how effective it is. 

Shelby  42:15 

That’s why, that's just mind-blowing to me. That is such a giant, like leap between percentages, between email marketing and having Chatbots and funnels and things. That's just, it is phenomenal. And I had no idea.

Amsa  42:33  

I did. Now you tell me why somebody wouldn't want to invest in Chatbots as well.

Shelby  42:39  

I can't think of a reason now. Because now I'm thinking like, oh, this would be so beneficial for my business even and it just makes sense. And I feel like a lot of the time people are just scared of the unknown. And they don't know, maybe necessarily what the right questions to ask are in relation to having somebody build them a funnel or creating a Chatbot for their websites and things like that. So, so much has been learned on my end, at least today. But I had another question I wanted to ask you, just kind of in relation to, you'd mentioned earlier that the online business world is just constantly changing. There's so many things that are out there. What are you doing to stay up to date on like the latest trends and the constant changes of the online industry? And how do you make sure that your client's funnels and Chatbots are continually optimized?

Amsa  43:41  

Sure. That's another great question. Shelby, I should say. So, in terms of how I'm staying updated with all of these is, I'm going to give you like a long list. Okay. So, bear with me, if you don't have coffee, you’re not going to be with me. So, I am, like I said, I'm certified. Let me tell you my certifications are. I'm a certified Facebook Ads Manager. I'm a ManyChat because I trust that particular tool. I'm a certified ManyChat messenger marketing expert, and I'm an agency partner. And I'm also a certified Messenger marketing expert from School of Bots. And I've also done their Instagram DM automation certification. So, I can actually call myself an expert with Chatbots until the funnels. I know that not a lot of people, you know, are aware of that there are certifications in funnels as well. So, they just think it's like a design course. No, it's not that, I took my certifications, I should say it was, I think it was 100 Plus questions, which took me about three hours to complete. It was one of the most difficult certifications I've done so far, which is to become a certified funnel strategist. And I'm also an offer creation expert and they is crucial for me to know how offer creation works, because that is one of the first things that somebody should have in place in order to build a funnel. And if somebody has everything in place, and they don't have a winning offer, they still come to me. Because they think their offer isn't converting, they're not able to make any sales, they still come to me, right? And that's one of the reasons I wanted to get myself certified in all these aspects, because I want to be able to help my client to identify what issues they have. And by being a full stack marketer, I believe that I can give them the best suggestions to see what needs improvement. So, let's say if I were just ads expert, I would obviously not know what's going on with their funnel or how the funnel structure is converting or not. Right? So, in terms of keeping myself updated on the latest trends and changes, so, I have three different coaches. One is for my funnel, one is for my Chatbots and one is for Facebook advertising. So, my coach, for my Facebook ads would provide weekly updates on any latest changes or anything that I need to know, to make my client's ads better. I also have a pro dedicated agent on my business manager who helps me with any updates and optimizations because I handle clients' Facebook ad accounts, but I run out for them. So, similarly, my Chatbot coach, and funnel coach also provide weekly updates on any of the best practices, you know, that I have to do in order to make my client's funnels and Chatbots convert better. So, we also have like a Facebook group, you know, like a Discord community, where we can submit funnels and Chatbots and get it reviewed from our coaches who are pioneers in the industry. And if someone else were to pay them separately to get it reviewed, it's going to cost so much. You know, so, these methods have been super effective for me in ensuring my client's Chatbots and funnels have always been super optimized. Oh, that's

Shelby  47:07  

Oh, that’s so great. And that is an amazing amount of certification, you have like, mind-blowing, but I can completely relate to that, where it's you want to be able to give the best of the best to your clients so that there's no issues or any type of miscommunication or anything along those lines. I commend you for having all of that certification that must have taken quite a lot of time to accomplish. I didn't even know that those kinds of courses and programs were out there, although it's constantly popping up on my like, ads on Facebook and Instagram on things like that. But oh, that's so wonderful. And what a unique industry to be into. And you've got such a wide variety of industries that you can even support too, like you're not super locked into just one area because every business and every entrepreneur can benefit 100%, if not more from the skills and the expertise that you bring, which is just phenomenal. This has been such a great learning experience for myself. And for our listeners here. It's just wow. Wow, is all I can say right now, because I'm just so in shock. I'm like, there's so much valuable information that you've shared.

Amsa  48:45  

Thank you. Thank you.

Shelby  48:47  

Oh, you're welcome.

Amsa  48:48  

And, I guess I did not probably answer the second part of your question. And I'm sure a lot of people wanted to know this. I'll give you a quick pointers on some. I think you wanted to know about increasing the conversion rates? And I'm sure a lot of the visitors also wanted to know, so I would just give you like some quick pointers that people can just take away. I know, I've given like a lot of information. But some quick pointers. Let me say, I know that we all set up our businesses, you know, we speak to people. But what about those people who already had something set up in their place, now they have their website set up, they are now struggling to get conversions or slash struggling to get sales? So, just to keep it simple, people can think about these. Let them start by optimizing their landing pages. Now I know that the term might sound intimidating, but when a potential customer sees or clicks on your ad, one of the things that I see a lot of people making is, the image on that ad is different from the image on the landing page. So, that's one main thing that will say that you are still not an established business owner or your product or service can’t be trusted. So, simply put, let's say you have a yellow branding. And you have like an image of you working on a table. And you have your image, you have like a yellow-coloured overlay, which you can create on canvas. And, you know, if you're not a designer, you have to remember to use the same image with proper dimensions on your landing page and on the ad. If you're running that ad to that landing page, don't, don't, don’t, please change the image, because you want people to know that it's the same product or service that you're talking about, or the same course. So, don't let your landing page fool people with a totally different branding, you know, just because you like a different colour, right? So, decide on your branding, even if you're thinking about, don't keep more than three colours in your branding, or probably four would be the maximum because you will not know which colour to use. That's not what we want. And you want to make your audiences come close to you, and, you know, not shoo them away. So, make sure your landing page has clear, concise and proper call to action, which leads them to the next step in your funnel. And the next practical step would be to just personalize your message, use data from your Google Analytics and just make sure you understand your audiences, which will actually increase the engagement. Right? And like I mentioned, use social proof that is incorporate all the testimonials and case studies, if not get video testimonials from people because that tends to convert a lot better. Right? Audit throughout your funnel on the existing funnel that you have, even if you don't have great copy. Although that leads me to the next point, the copy is a must. But even if you don't have a great copy, just split test your landing pages one with great copy, but no testimonials. Versus, Okay, copy Plus testimonials. Right? Even if you have, I should say like terrible copy, but you follow everything else, you should still have some decent engagement and conversation.

Shelby  52:08  

Yeah, it's super important.

Amsa  52:12  

Yeah, use real proof. Don't use any made-up proofs because people can identify like your customers are well educated these days. We're not just you know, you're blindly trusting what anybody does. So, again, simplify your copy as much as possible. Now, this is one thing, I want to tell everybody who's listening to it. So, if you've never heard of, you know, this tactic, which is, I know that as a business owner, we think that writing so much content will give us amazing results on a landing page. But it's the other way around. Right? For conversion optimization, you have to reduce the number of copy that you put on the landing page, even just a few sentences will do it, with the right structure. So, the less of the better. So, I learned this step from this marketer called Alex Hermozi. I'm not sure if anyone has heard of him.

Shelby  53:07  

I love listening to Alex.

Amsa  53:09  

Yeah, he's amazing. I know he has done so much testing. And you know, he has learned out of his experience. And he just makes it simple, which is why I like listening to him a lot. And so what happens is, if you've never heard of him, just go to YouTube. And you know, just watch a few videos. He's definitely a marketing genius. And you should also definitely consider reading his book called $100 Million Offers. So, once on his video, this I learned this great tip that he said, If your landing page isn't converting just a one simple thing. Copy all the text that you have on your landing page, put it into ChatGPT and ask ChatGPT to rewrite it for you like a third grader. Again, I haven't tested this personally. But I like the idea, you know. So, the takeaway here is simple. Just keep it simple. Don't put any fluff because nobody has the time to read lengthy copy. Oh, and most importantly, don't use jargons. Just avoid it. Because it's a red flag for your audience, because they will think you're not really approachable and it scares them, it shoos them away. So, your goal is to keep it as simple as possible. Because if you see, my goal in this podcast is to limit the use of jargon. And even if I have to, I did take my time to expand on it. So, yeah.

Shelby  54:30  

Yes, so important. Yes, it is. And it's so easy I find is like a business owner or an entrepreneur to get so caught up in the just technical jargon and like big word terms and making ourselves feel super important because we can say these big terms in a sentence when it just relates to us as business owners but to our clients and our customers, they have no idea what we're talking about. And the whole goal to being really organic with selling a product or a service even is just to have that personal, emotional, same level of not feeling like you're up here and your clients a little bit lower down here. And just making that true connection.

Amsa  55:21  

Yes, beautifully put. Yeah, I would definitely go with that. And one of the things I see is people just tend to make their checkout process really complicated. Again, it scares because I don't see any, just putting things like this is a secure checkout and things like that, it's going to reduce the conversion rates. So, it's important that you promise your people that this is a secure place for them to check out, because they are giving you the access to their carts. S So, just make it simple, you know, use a two-step order form, especially if you use something like ClickFunnels or system.io just use their two-step order form because it tends to convert higher because it collects all the information on another page, reducing the clutter.

Shelby  56:07  

Yep, it just keeps things simple.

Amsa  56:10  

Yeah, just keep it simple. We always underestimate the power of simplicity. But that's all we need in today's marketing scenario, right? Again, use Chatbots for retargeting, you don't have to use a ton of money on retargeting ads, but use Chatbots offer incentives to your people, give them discounts. We think if we give discounts, our product becomes cheaper. No, you're giving discounts to your first-time users, not a repeat buyers, of course, you will give them discounts during Black Friday, during Christmas, but give these people discounts because you want them to start trusting your brand. So, you can then use something like a Chatbot to keep up with that customer service and get that level. Right? So, imagine this situation where you have an amazing product, you have an amazing offer, you have an amazing discount, everything is great, your landing pages looks great. But you don't have a Chatbot where or you don't have anything in place where somebody writes an email to you and there’s crickets. Nobody ever checks that email from you, you or your team, and you stop responding to them. So, they will think you are not true. You know, they will think your business really doesn't exist. And they will stop buying from you. And they will go to your competitor. And that's something that your Chatbot process will eliminate from your site, right? And half-clear call to actions. Some people use the call to action button I've seen as the thing 10 steps ahead. No, just think one step ahead. So, just get your people to click on that button to do the next step in your process. As simple as that. If it's to book a call with you put a nice big button with a clear text and say, click here to book a call. That's it. And when they click on it, take them to the next appointment page. Have a  Calendly button or whatever. And then you know, just get them to take action. And then the most important point here is use AB testing or test your different pages, your products, your call to actions, everything just to make sure, you know, your funnels and your Chatbots can work.

Shelby  58:16  

Yeah, that is so important. 

Amsa  58:15  

Yeah, I’m sure these are the metrics that I will definitely say will help all our listeners to you know, get up to speed with their conversion optimization.

Shelby  58:28  

Yeah, it doesn't have to be because I'm sure listeners have, if not one, possibly several of these things already in place. They just need that fine-tuning done to them. It doesn't have to be an entire demolish the whole setup, build from the ground back up. It just takes those little things that you can add slowly but surely, to your business to get those big returns later on down the road. Yeah, no, it's been so great having you on the podcast today. I am just again, like I've said several times before just blown away by the great information you have been providing us with, and just how knowledgeable and articulate you've been. And just yeah, it's been so great. But I'm curious to know what your future goals are for your business. And how do you plan to continue supporting women in business through funnels or Chatbots or landing pages? 

Amsa  59:26 

Yesh, I would say that's a great question. It's a very thoughtful one. So, my goal, when I started my business, I was thinking, when I was wondering what I wanted to do, it did take me a few years for me to figure out what my goal exactly was. And like I said, I became a full stack marketer and now I have that theory so I can do like go. So, that is to ensure every business owner, like I said, who is trying to set up their business or who are fairly new or who has something in place. My goal is to help those female entrepreneurs see success in their business without having to compromise their quality time with their family, with their kids and their pets. Now, this was one of the main reasons why I started my own business. So, I'm sure as women, we care a lot about our family. And we put family first than our business. So, when somebody does that, I appreciate them. And I work with them, because I have developed the skills to help them really do that and see money, so they can support their family. So, I have personally taken it as my mission to create some mini-courses to help all these new entrepreneurs who are probably not ready to invest yet. Although, I would definitely recommend signing up, you know, with an expert early on to avoid any mistakes, because that's going to cost them much more. So, in general, I provide free 20-minute growth sessions to understand business goals and you know, work with any female entrepreneur who wants to see how they can take their business to the next level. Now, more I know, most people think, Oh, I have to get on a sales call. But I don't see it like that, I see it as a sorting call. I simply try to see who's a good fit, and who is not. So, I'm less stressed when I have to sign with somebody because they know what I'm capable of when I work with them. Alright, so I have some five and 10-year goal, you know, goals? Well, I should say in the next five years, I'm actually looking to work with as many female goal-driven entrepreneurs, to help them hit their first $10,000 month easily with funnels and Chatbots, where I want to make their dream come true with all the high converting strategies that I've learned and tested. And I should say, in the next 10 years, I am thinking about setting up a coaching business or an Infocomm business, however, you want to call it, and I want to conduct trainings, and launch courses. So, I make learning these strategies and applying these a piece of cake for them. But these courses will help any business owner who wants to build their dream and has stated specifically for them. But you know, they also need the help of an expert to train them on the latest strategies. So, this is all about what I have in mind and how I can help female business owners.

Shelby  1:02:41  

Oh, that's so wonderful. I love how you're so heart-driven and mission-driven to help females with their business and helping them get to that success level that they've, I'm sure always dreamed of. We obviously didn't come into entrepreneurship and be business owners thinking oh, you know what, I'll just be happy living in a cardboard box in the alley, while I do this. We all have big goals, big ambitions, big dreams, huge milestones that we want to hit, whether it's income-based or return on investments, or your analytics are getting higher and higher. And you're actually seeing a little bit of an improvement on click rates or just turn around from social media posts to having those people turn into clients. Like, it is absolutely endless, what the possibilities are, especially with having like such strong funnels and Chatbots, and just that real strong toolkit to help you grow your business and get everything together. So, it has been my absolute pleasure and my honour to have you on this podcast, She's Got This: A Journey to Success. You've provided copious amounts of knowledge and wisdom and just being able to break down those specific terms into layman's terms or grade three terms, as Alex kind of mentions it. It just makes things so much easier. And being able to be open and excited to share your knowledge is another thing that got me super excited to chat with you today. Because it's so hard to find at times people who are truly driven for their mission of supporting and they want to see people benefit and their heart LED. Whereas, there's a lot of people that are out there just chasing that dollar sign and all they care about is how big their bank account is. So, it's been refreshing and wonderful to have this experience with you. I cannot thank you enough. But I also wanted to ask if there's anything else you'd like to mention to our listeners, whether you've got any kind of promotions or anything going on or anything with your business that you'd like to kind of talk about a bit here.

Amsa  1:04:57  

Absolutely. So, I am developing for any high ticket coach who's looking to book their next call to sell their coaching program. I'm working on developing a mini course. Because I've been training a lot of these people. And I realized the best thing would be to separate that into those who want to get started on their own, let's say Done For You services, what I provide, and DIY is something that they can do. So, I'm developing a course that can help them actually do that, and look into the exact steps that I'm doing. So, we should be ready for launch in the month of May. Yeah, and apart from that, I'm also booking calls to help, you know, to give people free audits on their accounts, to see like I said, a good sorting call, where I can see how I can help them with their funnels and setting up their Chatbots.

Shelby  1:05:51  

Oh, that is so wonderful, yes, I'll definitely have to be checking out that your mini-courses and things like that, that you've gotten planned for the upcoming months. But it is so important too, I feel like once you hit a certain point where you've almost got to automate yourself a little bit and having the courses just makes life so much easier to be able to just automate that shared knowledge and helping other people on a lot bigger scale than having to burn yourself out with doing constant one to one or group calls and things like that. But oh, I'm just so excited for you. And we will definitely have all of Amsa's contact information and everything listed in the description of this podcast. But again, I want to thank you for being a wonderful guest. And we will definitely have to have this chat again soon.

Amsa  1:06:46  

Of course, I would love to be here again. Thank you so much. And I'm sure the listeners also got an insight into how they can set up their funnels and Chatbots. And I'll be more than happy to talk to anybody who needs help on that. It was a pleasure talking to Shelby, thank you so much for having me once again.

Shelby  1:07:03  

Oh, my pleasure. Thank you again so much for being here. And thank you to all of our listeners for joining us today. Be sure to stay tuned for our next episode. 

Outro  1:07:00T

Thank you so much for joining us on this enlightening episode of She's Got This: A Journey to Success with our incredible guest Amsa from Funnel Growth Design. Her expertise in creating funnels and Chatbots for female entrepreneurs and business owners is truly remarkable. If you're interested in learning more about Amsa as work or want to connect with her directly, be sure to check out the episode description for her specific contact information. Don't miss out on the opportunity to tap into our wealth of knowledge and experience. Remember to subscribe to this podcast on Apple, Spotify, Google and Amazon for more inspiring conversations with remarkable women who are making their mark in the business world. Thank you for tuning in, and until next time, have a great day.