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Shopify and a new wave of ecommerce infrastructure tools make it easier than ever to start a direct-to-consumer business, but it's harder than ever to stand out from the crowd. Michael Porter's Five Forces and his value chain concept explain why it's a great time to be an ecommerce platform, and a hard time to generate sustained profits as a DTC business.
You can read the full post here.
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Shopify and a new wave of ecommerce infrastructure tools make it easier than ever to start a direct-to-consumer business, but it's harder than ever to stand out from the crowd. Michael Porter's Five Forces and his value chain concept explain why it's a great time to be an ecommerce platform, and a hard time to generate sustained profits as a DTC business.
You can read the full post here.
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