Conversion Rate Optimization (CRO) is the practice of turning more store visitors into paying customers by fine-tuning your online experience. In Shopify stores, CRO involves adjusting everything from your site’s layout to your product copy and checkout flow. A small improvement here and a quick update there can lead to more sales without increasing advertising costs. That’s the power of CRO.

Full Article: https://theconversionbible.com/testing-analytics-optimization/shopify-cro-for-different-product-types

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