Nick Kaplan steps in as guest co-host with Rick Watson —and yes, we doubled up on Nicks because mediocrity requires one, but excellence needs two.

Nick and Rick, who are in the same studio, talk about Peleton’s P2P play, Temu’s struggle, and they recap The Lead Summit.

They are then joined by Shopify Agency operators to talk about their trip to Toronto for Editions.

🧠 The Shopify Agency Lineup:

Mark Perini – Founder of ICEE Social

Jacquelyn Laufer – Driver Digital Partner 

Nick Thomson – Head of Partnerships at The Maze Group

We cover several key issues arising from last week's Edition.dev event:

- What were the vibes at Shopify Editions in Toronto?

- Will there be a system integrator extinction event due to AI and Horizon?

- What should agencies lean into as a result of Editions?

- Is there really a staging environment? Are we serious right now?

- Is Headless Dead To Shopify?

0:00 Introduction

3:20 Headline Hangover sponsored by Passport

3:26 Peloton repowered?

6:33 Temu - now half off

9:38 The Lead Summit recap

12:06 Shopify Editions conversation

12:40 Introducing Nick Thomson, Mark Perini, and Jacquelyn Laufer

13:20 What would you tell a friend about the Kool-Aid Mecca?

16:40 Shopify Design changes

19:35 Shopify catching agencies off guard

22:15 Shopify headless builds going full-stack

24:00 Sidekick demo and the future of AI 

32:15 The future of the Shop App with AI?

39:37 The hypothetical agency

48:30  Shopify’s attitude towards the ecosystem

🙏 Big thanks to our sponsor, Mirakl:

“Because ‘Traditional eCommerce’ is just code for Not Growing.”

Join 450+ retailers scaling smarter with AI, marketplaces, dropship, and retail media.

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