Shopify Edition. Three Shopify product leads — Mani Fazeli (VP Product, Checkout and B2B), Kenny Cohen (Shop app), and Sachin Malhotra (Merchant Marketing) — unpacking the Spring '26 Editions launch, the Universal Commerce Protocol, agentic commerce inside ChatGPT and Copilot, and Campaign Autopilot. Plus Snap Specs landing.

ON TODAY'S EPISODE OF ECOMM COWBOY

Mani Fazeli (VP of Product, Shopify) — Toronto product leader at Shopify since 2021, owning Checkout, Accounts, and B2B. Former SVP Product at Wave, co-founded Betterez and ContextLogic (Wish's parent). Owns what Shopify calls the best-converting checkout on the internet, built B2B on Shopify from the ground up into a $12T push, and is Shopify's go-to voice on agentic commerce. We dig into what "everywhere" actually means in Spring '26, what has to happen under the hood for products to show up inside ChatGPT/Copilot, how merchants see and act on AI-driven discovery.

Kenny Cohen (Director of Product for Shop, Shopify) — Owns the Shop app and is tied to the Universal Commerce Protocol (UCP), the open standard co-developed with Google for AI agents to transact with merchants. Hands-on builder who recently shipped a Claude Code plugin called "Groundwork." We dig into Shop beyond the purple checkout button, what changes when search becomes a conversation, the Posts pitch for brands cranking out content for IG and TikTok, and why connect Shop more deeply with retail now.

Sachin Malhotra (Director of Product for Merchant Marketing, Shopify) — Seattle-area product leader running Shopify's merchant marketing surface — Shopify Audiences, Email/Forms/Automations, and the Google/Meta/Microsoft ad integrations. Came from Partner Director at Microsoft Advertising owning Bing Ads — a rare ads-platform pedigree on the merchant side. We dig into the problem Campaign Autopilot was built to solve, what signals Shopify has that a typical ad platform doesn't, and how Shop Campaigns differs from traditional acquisition.

ALSO ON THE SHOW

- Snap Specs are here

- 112M subscription orders in Recharge's 2026 trend report

- Gary Vee becomes the fourth partner of Dad Gang

- How to lose $600M

- AI girlfriend

- Boston Stadium capacity 64,146

- Eight Sleep "House of Sleep" pop-up at YC Demo Day

- Camera-equipped Apple AirPods in 2027?

- AG1 Pro with 5g creatine

- The AI Agenda (Dez Bryant)

- Asian Rice Krispie

- Moment of zen: the kneeling chair

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