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Shopify Mini Series Episode #4: With Emma Shanahan
Ready to simplify your customer acquisition strategy? In this episode, Emma Shanahan from Shopify breaks down everything you need to know about Shop Campaigns - from 2-minute setup to conversion-only pricing. Learn how brands like Caraway drove $1M in sales using this new tool, why you don't need fancy creative or complex pixel integrations, and how to leverage Shop's 150M+ user base. Perfect for busy founders and marketing teams who want better acquisition results with less hassle.
Read the Boring Edition from Shopify.
TIMESTAMPS
(00:19) Welcome and Introduction
(00:59) Emma's Background and Evolution of Shop App
(06:00) What Makes Shop Campaigns Different from Other Ad Platforms
(09:48) Breaking Down the Customer Experience
(14:30) Campaign Performance and Success Stories
(16:24) Customizing Your Brand Presence in Shop
(18:48) How to Get Started with Shop Campaigns
(20:30) Wrap-up and Contact Info
Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.
View all episodes
By The Boring Ecom PodcastReady to simplify your customer acquisition strategy? In this episode, Emma Shanahan from Shopify breaks down everything you need to know about Shop Campaigns - from 2-minute setup to conversion-only pricing. Learn how brands like Caraway drove $1M in sales using this new tool, why you don't need fancy creative or complex pixel integrations, and how to leverage Shop's 150M+ user base. Perfect for busy founders and marketing teams who want better acquisition results with less hassle.
Read the Boring Edition from Shopify.
TIMESTAMPS
(00:19) Welcome and Introduction
(00:59) Emma's Background and Evolution of Shop App
(06:00) What Makes Shop Campaigns Different from Other Ad Platforms
(09:48) Breaking Down the Customer Experience
(14:30) Campaign Performance and Success Stories
(16:24) Customizing Your Brand Presence in Shop
(18:48) How to Get Started with Shop Campaigns
(20:30) Wrap-up and Contact Info
Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.