Episode 61 of the Page 2 Podcast features Kameron Jenkins, SEO and Content Lead at Shopify, discussing her journey from agency life to leading content strategy at major tech brands. Kameron shares valuable lessons learned in team management, overcoming imposter syndrome, and effectively integrating SEO with content marketing. 

She emphasizes the importance of writing for users, not just search engines, and highlights practical strategies for improving content visibility through featured snippets and structured data. Kameron’s approachable style and real-world experience make this a must-listen episode for content marketers, SEO professionals, and anyone interested in elevating their digital presence.

✨ In this episode:
• Kameron’s career path from agency SEO to Shopify
• Overcoming imposter syndrome in high-visibility roles
• How to effectively manage and grow SEO teams
• Strategies for aligning content marketing and SEO efforts
• Using keyword data as user research to inform content
• Best practices for optimizing content for Google’s featured snippets
• The future of Google search, including passage-based indexing
• Insights into content strategy at Shopify and Moz
• Handling challenges in managing internal stakeholder expectations
• Advice for new SEOs entering the industry

This episode offers practical insights and actionable advice to enhance your approach to SEO-driven content strategy.

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