Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares a few quick updates on GA4, why December 17th is such a big day, BFCM week benchmarks, and trends that he's seeing from Shopify merchants going into 2023. 

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Links from episode:

- Ben Kruger (Dec 17th data point)

- Shopify GA4 Release Notes

- Hydrogen from Shopify

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