Shoppers come into our stores for different reasons and with many different perspectives and lived experiences.

From the joys and celebrations that prompt purchases, to the heavy stresses of life that call for a form retail therapy … we have no idea what’s going on in their world as they browse what’s on the shelves.

It is the Shopkeeper’s job to welcome them in and practice Non-JAR.

What in the world is “Non-JAR”??

Listen to find out.

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This is an audio version of the Substack, OPEN for Growth, by Ana Maria Muñoz

Explore more …

My book: OPEN: Big Lessons in Small Retail and Living the Shopkeeper Dream

Let's work together

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit openforgrowth.substack.com