The Shoppable TV movement will usher in a new set of ideals and expectation with regard to the identity of the consumer. #ctv #shoppable #albertthompon

Shoppable TV Movement

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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Shoppable TV Movement

Shoppable TV Movement