On a product shelf, everything is competing for your attention and ultimately your loyalty as a consumer. But the shop reality of it is that decisions are made by shoppers in mere moments and THAT is what shopper insight researchers are looking to understand. We are talking about split-second decisions made by customers – if […]

Episode 28: Shopper Insights with Mike Moussallem

Listen to Stories of Market Research: The Insightrix Podcast and discover the informative stories and entertaining narratives within market research. On the podcast, we will interview research and business leaders across the country and internationally on B2B market research issues of interest to market research and marketing firms, marketers, business leaders, social scientists, public policymakers, business and academic researchers and anyone else with interest in the field. Play our latest podcast below. Then, subscribe and never miss an episode - and don't forget to click that share button!

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Management & Marketing

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Management

In this episode of Stories of Market Research: The Insightrix Podcast, host Sharday Torgerson sits down with Shonna Caldwell, Chief Revenue Officer of Insightrix, and Larry Anderson, Chief Relationship Officer of Chess Club Agency, to explore the benefits of collaboration and partnerships!

Episode 37: Partnership and Collaboration as a New Form of Competition + the Buzz Around Effective Employer Branding Strategies

In this episode of Stories of Market Research: the Insightrix Podcast, host Sharday Torgerson engages in an insightful conversation with a spirited and intuitive strategist and qualitative UX researcher with Savanta. Sharday and Nikki delve into the human side of qualitative research and user experience, highlighting the role of empathy in successful research projects. Nikki […]

Episode 36: User Experience & The Human Connection: How Empathy Can Lead to Greater Insights

Natalie dives into the service side of market research, including project management and essential core skills and challenges project managers face in the industry.

Episode 35: Planning for Project Success: The Importance of Project Management and Hospitality in MRX

In our first episode back, Sharday connects with Leib Litman (Co-Founder and Chief Research Officer) and Cheskie Rosenzweig (Senior Researcher and Senior Product Scientist) of CloudResearch to chat about the state of data quality in market research. And the significance of data quality in market research is a critical topic for 2022 and emphasizes the urgent challenges facing the online survey industry - maintaining quality data.

Episode 34: The Significance of Data Quality in Market Research

In episode 33, Sharday and Jill discuss her unique journey into market research – from a student at UCLA to landing a “perfect position” that led to a business that supports market research professionals worldwide.

Later in the episode, Sharday and Jill dive into the art and science of AI and human transcription in market research and why language services are critical in supporting businesses interested in expanding their products and services into global markets.

Episode 28: Shopper Insights with Mike Moussallem

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