The Measurement Minute by Gary Angel   The key to a successful integration of PoS data into Shopper Journey data isn’t usually the join itself – it’s having a good mapping of SKU to store. That mapping is essential even if you’re doing a join at the individual level, because it’s the only way to … <a href="https://digitalmortar.com/shopper-journey-and-pos-integration-mapping-skus-to-the-store/" class="more-link">Continue reading<span class="screen-reader-text"> "Shopper Journey and PoS Integration : Mapping SKUs to the Store"</span></a>

The Measurement Minute by Gary Angel The key to a successful integration of PoS data into Shopper Journey data isn’t usually the join itself – it’s having a good mapping of SKU to store. That mapping is essential even if you’re doing a join at the individual level, because it’s the only way to … Continue reading "Shopper Journey and PoS Integration : Mapping SKUs to the Store"

The Measurement Minute by Gary Angel &nbsp; The key to a successful integration of PoS data into Shopper Journey data isn’t usually the join itself – it’s having a good mapping of SKU to store. That mapping is essential even if you’re doing a join at the individual level, because it’s the only way to … <a href="https://digitalmortar.com/shopper-journey-and-pos-integration-mapping-skus-to-the-store/" rel="noopener noreferrer">Continue reading "Shopper Journey and PoS Integration : Mapping SKUs to the Store"</a>

Shopper Journey and PoS Integration : Mapping SKUs to the Store

Short (about 1 Minute) microcasts highlighting issues in analytics and enterprise measurement

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Shopper Journey and PoS Integration : Mapping SKUs to the Store

Shopper Journey and PoS Integration : Mapping SKUs to the Store