Aimee Jakes is the Shopping Editor at Heat & Closer. Originally destined for a life in teaching, Aimee had a change of heart at university which saw her pivot her entire career into the glamorous world of fashion journalism. We dive into the ins and outs of her role, which, believe it or not, involves a lot more than just shopping! Aimee gives us the scoop on testing trending and upcoming products, attending brand events, interviewing celebs, managing the social media accounts and, of course, lots of writing. But it’s not all glitz and glamour. Aimee opens up about her ongoing battle with imposter syndrome, reminding us that even those living their dream job face their own struggles.

Whether you're a fashion enthusiast or just curious about the world of a fashion journalism, this episode is one you won’t want to miss!

Aimee's Links

Instagram @aimeejakes_

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