I recently sat down with Yaniv Zuckerman from Cust2Mate to talk about how technology is changing the way we shop. It was quite fascinating to learn about the smart shopping carts they're developing. These carts are designed to make shopping easier and more efficient for customers, and at the same time, they help retailers manage their stores better. Yaniv explained how these carts could help reduce issues like inventory shrinkage and improve store performance by using data more effectively.

During our chat, Yaniv also showed me how their technology merges some aspects of online shopping with the traditional in-store experience. For example, as you push the cart along the aisles, it can offer personalized recommendations and promotions based on your shopping habits. This kind of tech not only makes shopping more tailored to individual needs but also opens up new ways for stores to reach customers.

We also talked about the rollout of these smart carts in stores like Morton Williams and discussed the potential to expand this technology across other parts of the Americas. It's interesting to see how innovations like these could shape the future of retail, making it more interactive and responsive to consumer behavior.

Overall, it was an enlightening conversation with Yaniv and a good look at what might soon be a common feature in supermarkets everywhere.