Shoprite has delivered 7.1% revenue growth to R138.9 billion and 7.9% growth in diluted headline earnings per share to 708.9 cents, despite trading in an environment of near-zero internal price inflation (0.7%) and even deflation during the festive season, highlighting the group’s strategy of driving sales through customer affordability, volume growth and market share gains rather than price increases. Pieter Engelbrecht, CEO of Shoprite Holdingsunapck the results. Kaya FM