What if you could virtually “feel” a fabric swatch when you’re shopping for a sofa on your smartphone? That tech isn’t available yet, but the team at Wayfair is already imagining how it would work. For the last episode of our four-part Shoptalk series, presented by Mastercard, host Matt Rubel sat down with Wayfair’s Director of Next Gen Experiences, Shrenik Sadalgi, and Need Supply Co. Founder and CEO Chris Bossola to discuss what they’ve learned about how millennials browse and shop, and how their companies are using those insights to create next-gen shopping experiences.

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