Where do humans still have the edge over AI in e-commerce?

AI-driven algorithms are optimizing ad campaigns, automating decisions, and shaping digital strategies faster than ever. But does that mean human intuition is becoming obsolete?

In a recent No Hacks Snacks conversation, I spoke with Mike Ryan, Head of e-commerce Insights at Smarter Ecommerce (smec), about the evolving balance between human expertise and algorithmic automation in performance marketing.

We talked about:

🔹 The rise of "Pmaxification" and what it means for advertisers
🔹 Why AI optimizes for the moment but lacks long-term strategic thinking
🔹 How intuition, domain knowledge, and creative strategy still give humans a competitive edge

As AI-powered campaigns become the norm, knowing when to trust the machine, and when to step in, is more important than ever.

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