In this No Hacks Snacks episode, I talked to Anthony Morgan, CEO and founder of CRO Agency Enavi, about the never-ending process of optimizing e-commerce websites. 

Can an e-commerce site ever reach a point where it's fully optimized? 

See Anthony explain why e-commerce is a moving target and how brands must continually adapt to changing markets, competitors, and customer behaviors. 

We discussed the importance of having a well-structured CRO process, leveraging both quantitative and qualitative data, and the impact of AI in enhancing the efficiency of these processes. 

hashtag#trusttheprocess

Whether you're a growing brand expanding into new markets or just trying to stay afloat in a constantly evolving environment, you'll learn something from this episode!

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