If they don’t feel it in three seconds, they’re gone.

We break down how to make under-10-second videos that actually stick with Gen Z and Millennial audiences. We unpack a 6-second case study that turned micro-content into major results, then translate it into three plays you can run this week:

1. payoff-first scripting
2. designing for the loop
3. pairing micro clips with mid-form follow-ups.

We’ll also tackle a rapid audience Q&A to help you choose length, captions, branding, and metrics without overthinking it. Perfect for brands, creators, and B2B teams trying to win the thumb-scroll war in 2025.