"The best time to start was probably in 2020 or 2021. The next best time to start is today is yesterday, is tomorrow, is as soon as possible. Go and record and hit post - and just start."

Let’s discuss the power of TikTok as a marketing tool. Today, Samantha Lenger shares her expertise as a social media consultant for startups, emphasizing the importance of building organic communities online. She reveals some common mistakes businesses make on social media and offers valuable tips for success. Whether you're a social media pro or just starting out, this episode will inspire you to harness the potential of short-form video and create engaging content for your brand.

Sam on TikTok | LinkedIn | Instagram

Today's episode is filmed at the ⁠⁠Earfluence⁠⁠ Podcast Studio in Downtown Raleigh.