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Short-Form Video Is the Best Performing Content Format - Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing
A recent survey by the Altimeter Group shows that short-form video is the best performing content in 2019.
What qualifies as short-form video? It’s specifically videos that are two minutes or less in duration.
There usually is little to no prep work for many short-form videos, and the production capabilities are greater now than ever before with smartphone video resolution.
In fact, I film most of my short-form videos using my iPhone recording in 4K quality.
Chances are you have that same capability with your phone. So, grab out your phone today, take 30 seconds to think about what you want to say, and record yourself sharing one big idea in two minutes or less.
It doesn’t have to be perfect; just make it’s authentically you. And then, share that video with your crowd.
Keynote Clarity for Thought Leaders is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to the Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”
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By Keynote Content with Jon CookA recent survey by the Altimeter Group shows that short-form video is the best performing content in 2019.
What qualifies as short-form video? It’s specifically videos that are two minutes or less in duration.
There usually is little to no prep work for many short-form videos, and the production capabilities are greater now than ever before with smartphone video resolution.
In fact, I film most of my short-form videos using my iPhone recording in 4K quality.
Chances are you have that same capability with your phone. So, grab out your phone today, take 30 seconds to think about what you want to say, and record yourself sharing one big idea in two minutes or less.
It doesn’t have to be perfect; just make it’s authentically you. And then, share that video with your crowd.
Keynote Clarity for Thought Leaders is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to the Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”