Short form video “best practices” are mostly fake rules. If you want what works in 2026, you need reps, speed, and real people.

In the latest episode of Education Marketing Leader podcast, I sat down with Rob Clark, creator of That Tall Family, Founder of Tall Family Media, and author of Growing Your Influence, 4 Billion Views and Attention Gap, which we co-authored.

Here are a few takeaways from the episode:

1) Quantity creates quality. More reps. More learning. More wins.

2) Speed matters. Stop scheduling 3 months out. Culture moves weekly.

3) Real beats polished. AI will make “perfect” content cheap. Human content will stand out. If you’re trying to drive awareness and enrollment with social media video, this episode will help you.

Grab your copies of: Attention Gap: https://www.amazon.com/Attention-Gap-Great-Schools-Invisible-ebook/dp/B0GKZ8G72B?ref_=ast_author_dp&th=1&psc=1

4 Billion Views: https://www.amazon.com/Billion-Views-Built-Social-Scratch-ebook/dp/B0FVQFVD2V?ref_=ast_author_dp&th=1&psc=1

Growing Your Influence: https://www.amazon.com/Growing-Your-Influence-Strategies-Generation-ebook/dp/B0DXN7M1LP?ref_=ast_author_dp&th=1&psc=1