Why should employees articulate your company’s purpose - and not just the firm’s CEO? In this SHORT LISTEN Breakthroughs speaks with Pauline Asmar, a doctoral researcher at HEC Paris, whose groundbreaking work reframes how purpose actually works inside companies. Drawing on data from nearly 60,000 employees across 469 firms, Asmar reveals that it's the middle managers who translate abstract mission statements into daily motivation - not the top brass. We discuss why this “purpose dialogue” at management/worker level is emerging as a vital new lever for team commitment, how companies can fail despite having purpose statements, and what happens when leaders just parrot slogans instead of listening. Plus, how purpose-washing creates skepticism, and what can be done about it. For the full version, go to https://shows.acast.com/knowledgehec/episodes/not-just-parrots-how-middle-managers-bring-purpose-to-life.

Hosted on Acast. See acast.com/privacy for more information.