Olga Nefedova’s career has taken her from the oilfields of Western Siberia, and across continents, to the most senior roles of Fugro, via a role at famed management consultants McKinsey. Along the way, she has developed an approach to strategy that fosters a childlike delight in fearless experimentation and the ‘heart filling joy’ of problem solving.

Olga shares her vision of what good strategy entails – asking the right questions, analysing efficiently, and adapting through continuous feedback. Strategy, she explains, is less about complex theories and more about a logical, practical process. It is a journey of curiosity and resilience. 

As Olga describes it “…Our plans should not work regularly… that’s how we build our learning, our capabilities.”

Host Jon Baston-Pitt and Olga explore the importance of adaptability, curiosity and failure in achieving strategic goals. Olga urges leaders to embrace the unknown and avoid over-analysis: strategy is not about having all the answers upfront, but about discovering them through a process of exploration and continual improvement.

Another remarkable leader making a remarkable difference.

Host 

Jon Baston-Pitt, Fugro

Guest

Olga Nefedova, Global Director of Corporate Strategy, Fugro