When your business is small, you can be disorganized and inefficient. 

Everything takes more time, but with lower volumes, it's not seen as a big problem. 

You feel accomplished because you're working so hard for so many hours a day and making money. 

When you try and scale when disorganized and inefficient, problems get magnified very quickly because scaling your business means scaling those bad outcomes too. 

• More disorganization
• More inefficiency
• More problems

But the time you have to work on your business doesn't scale… 24 hours in a day.

Systems thinking can help you get organized and reduce inefficiencies that then allow you to scale in a manageable and profitable way.