Short Tail vs. Long Tail Keywords: What's The Difference?

Carefully and effectively using keywords for an on-page copy will help search engines better find the right customers and users for your website. Keywords also help search engines include your website in a user’s search query.When keywords are used correctly in an SEO marketing strategy, there’s a good chance that your web page will get a higher Google ranking and get high-quality traffic. Companies and online stores can improve organic website visits with the right keywords.