In this episode, Ana Raynes, founder, and owner of Simplified Impact, a B2B digital marketing full-service agency that focuses on the CEO and lead generation, shares her thoughts on short term marketing strategies vs. long term marketing strategies and how to optimize for both. Insights she shares include:

• Comparing short term marketing strategies vs. long term marketing strategies
• How to optimize for short term marketing strategies and long term marketing strategies
• Why Ana spends a fair amount of time on the client-side
• How would we know when our messaging is right
• How current circumstances have impacted short term marketing strategies and long term marketing strategies
• Ana's twist on an inbound marketing strategy that works well with most of her clients
• How to use short term strategies to fuel long term growth
• and much more