In this episode, senior experimentation specialist Sam Barber joins me to unpack what it really takes to drive change through digital experimentation. Spoiler: it’s not just about tests and tools, it’s about people. They explore how to build a solid support network inside any organization, how to win over skeptics, and why shouting (strategically) about your wins might just be your best move.

Topics Covered:

• Why experimentation needs internal allies
• How to communicate value beyond test results
• The "force field" method for mapping influence
• Why customer insights matter just as much as revenue
• Breaking out of the digital silo
• Tips for aligning with other teams’ goals

Key Quote:

“If you don’t shout, they won’t know you exist.”

Connect with Sam on LinkedIn: https://www.linkedin.com/in/sam-barber14/

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