Never Been Promoted Podcast with Thomas Helfrich

Kevin Juza, founder of The Tenacious Leader, joins the podcast to share his extensive experience in sales coaching and leadership. Kevin focuses on helping founder-led businesses overcome common sales challenges, such as hiring the wrong salespeople and failing to build a repeatable sales process. Known for his pragmatic and engaging coaching style, Kevin discusses how to create sustainable business growth and sales systems that work.

About Kevin Juza:

Kevin Juza is the founder of The Tenacious Leader, a sales coaching and consulting business dedicated to helping small business owners and founders develop successful sales strategies. With a focus on building systems that foster daily consistency and long-term growth, Kevin has worked with numerous solopreneurs and small business owners to elevate their sales efforts and achieve sustained success.

In this episode, Thomas and Kevin discuss:

• The Tenacious Leader Philosophy: Kevin explains his coaching approach, focusing on helping business owners build sales systems that drive consistent, repeatable results. He shares how his work helps founders regain control of their sales pipeline and business operations.
• Overcoming Sales Challenges: Kevin dives into common obstacles founders face, such as hiring the wrong salespeople and neglecting daily activities necessary for long-term success. He provides actionable strategies to avoid these pitfalls and discusses how to build a team that aligns with the founder's vision.
• The Power of Tenacity: Kevin emphasizes that success in sales—and in business more broadly—comes down to persistence and learning from mistakes. He shares how tenacity plays a key role in achieving goals and overcoming setbacks.
• Personalized Sales Coaching: Kevin discusses his hands-on approach to coaching, tailoring his methods to each client’s unique needs. He shares how solopreneurs can simplify their sales processes, focus on daily activities, and achieve their income goals.

Key Takeaways:

• Sales System for Success
  Kevin helps founders and small business owners build effective sales systems by focusing on daily consistency and long-term planning. His coaching ensures that businesses don’t just achieve short-term wins but create processes that can be repeated over time for sustainable success.
• Daily Activities Drive Results
  Success in sales is not about one-off wins but about maintaining consistent daily activities. Kevin emphasizes that sticking to a process is key to keeping the sales pipeline full and ensuring steady business growth.
• Hire the Right People
  Kevin highlights the importance of hiring people who believe in the company’s mission and vision rather than focusing solely on technical sales skills. He advocates for promoting from within, especially for founder-led organizations, to ensure alignment between the sales team and company values.

"Success in sales isn’t about the big wins—it’s about the daily activities that drive long-term results. Stay consistent and the wins will follow." — Kevin Juza

CONNECT WITH KEVIN JUZA:

Website:https://thetenaciousleader.com/
LinkedIn:https://www.linkedin.com/in/kevinjuza/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted

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