Never Been Promoted Podcast with Thomas Helfrich

Joshua B. Lee, often referred to as "The Dopamine Dealer of LinkedIn," joins Thomas Helfrich to share his entrepreneurial journey, insights into building personal brands, and how to leverage LinkedIn as a platform for meaningful relationships. Joshua’s approach to marketing and business is rooted in human connection, authenticity, and creating advocates rather than just customers.

About Joshua B. Lee:

Joshua is the founder of StandOut Authority, a company that helps leaders build personal brands and transform their presence on LinkedIn. With a background that spans over 20 years in online marketing and advertising, Joshua has worked with clients from MySpace to LinkedIn and has designed strategies that create lasting business relationships. Known for his unique approach to marketing and personal branding, Joshua focuses on empowering individuals to humanize their online presence.

In this episode, Thomas and Joshua discuss:

• Joshua’s Journey from Real Estate to Marketing: Joshua shares his early days in the real estate industry and how he transitioned into the online advertising world. After helping MySpace design one of the first social media ad strategies, Joshua realized the importance of human relationships in business and began focusing on building authentic connections.
• The Power of LinkedIn for Personal Branding: Joshua explains why LinkedIn is an underrated platform for building personal brands and how it offers untapped potential for professionals. 
• Humanizing Marketing: Joshua emphasizes that real success in marketing comes from educating, inspiring, and drawing people in—not just selling. 
• Navigating Entrepreneurship: Joshua talks about his own personal struggles, including a life reset nine years ago where he closed his businesses and started fresh. 

Key Takeaways:

• LinkedIn is the Future of Business
  Joshua believes that LinkedIn is poised to become an even more important platform for business leaders, especially with the integration of AI. 
• Personal Branding Equals Personal Connection
  Joshua explains that building a personal brand is not about vanity metrics but about genuinely connecting with your audience. The goal should be to create advocates who believe in your mission and values.
• Humanizing the Digital Experience
  Marketing is more effective when it focuses on human relationships. Joshua’s approach centers on creating value and educating people rather than pitching to them. 

"Real and raw always beats overproduced. People are waiting for the pitch, but if you show up authentically, you’ll build lasting connections." — Joshua B. Lee

CONNECT WITH JOSHUA B. LEE:


Website:https://standoutauthority.com/
LinkedIn:https://www.linkedin.com/in/joshuablee/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram:

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