Salespeople around the world are always looking at ways to shorten their sales cycles, but according to Adir Ben-Yehuda, most of them are focusing on the wrong thing. Instead of investing more in a tech stack or sexier marketing, Adir sat down and shared a simple sales system that refocuses our attention where it belongs – on the prospect and their challenges. If shortening your sales cycle and increasing prospect receptivity would help you, then you’ll love this week’s Bulletproof Selling Podcast!