Behind the Tab

Shorter Release Windows, Smarter Marketing: How Theater Operators Can Adapt


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Shorter theatrical release windows have changed how movie theaters operate—and profitability depends on adapting fast.

In this episode of Behind the Tab, we sit down with Codi and Ken from Clark Film Buying, the team behind film programming and negotiations for ~160 theaters across the U.S., from single-screen Main Street cinemas to dine-in theaters and multiplexes.

They share what they’re seeing on the ground: how tighter release windows affect booking strategy, why the movie still drives foot traffic, where guest experience and venue flow matter most, and how theaters can market smarter and build loyalty when studios can’t do it all.

If you operate a theater, work in dine-in cinema, or run an experience-driven venue, this conversation offers practical insight into what’s changed—and what to do next.


Here are the official links mentioned in the conversation:

Clark Film Buying: https://clarkfilmbuying.com

Off The Break Podcast: https://offthebreakpodcast.com


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