If a picture's worth a thousand

words, then a video is worth millions! That's David Sime's

philosophy, anyway; he's marrying online video marketing to XR

technology, to reach people's gaze -- in a world with increasingly

more competition for their attention -- with Oncor Reality.

Alan: Welcome to the XR for Business Podcast with your host, Alan Smithson. Today's guest is David Sime, founder and technical director of Oncor Reality. With over 19 years of digital media experience, David delivers promotion and analysis at strategic, tactical, and operational levels. Disciplines include virtual reality, augmented reality, targeted online video, and strategic digital marketing across social media, mobile, pay-per-click, smart TV, and out-of-home mediums. David directs the multi-award winning digital media agency Oncor Video and now Oncor Reality. Based in London and Central Scotland, this multimedia team delivers results based in immersive media solutions across engineering, construction, hospitality, and luxury retail sectors all around the world. If you want to learn more about his company, it's oncorreality.com.

David, welcome to the show, my friend.

David: Thank you for having me,

Alan. Can I start paying you to introduce me in events? That sounded

amazing, I'm really impressed by myself now.

Alan: Okay, let's restart.

*David Sime, here we go!*

David: [laughs]

Alan: No? Too much?

David: No, I think that--

Alan: I mean--

David: I think that's just

enough for me. Just enough. [chuckles]

Alan: [chuckles] We'll sell you

the whole state, but you'll only need the edge.

David: [laughs]

Alan: Oh man.

David: I've been watching what

you've been doing on LinkedIn for years, man. And it's super

impressive. I really, really enjoy watching all your travels and all

the places that you go. I can only aspire to that kind of activity.

But, hey, I'm doing my best.

Alan: Well, I can tell you that

I can't go on LinkedIn anymore without seeing your smiling face, so

you must be doing something right.

David: I think I'm developing an

addiction. That's what I'm doing. [laughs]

Alan: It's like crack.

David: I can't seem to stay off.

I managed to wean myself off Facebook. And then this came along, the

specter or the methadone of the digital marketing world. And now here

I am. But it's great, because people are super friendly and a lot

less rude than in any other channel.

Alan: It's amazing, because you

really have-- I've only experienced maybe 10 people -- out of 30,000

connections and millions of views -- that I've had to block. And

that's really amazing. I think it's because people know that if they

do dumb shit on LinkedIn, I know where you work.

David: [laughs] Exactly. I mean,

I've always said it's the anonymity of social media that can be the

problem, that makes people not behave themselves. LinkedIn, you are

the representative of yourself, your business, everybody knows who

you are, where you live. You just have to behave. Although some

people still don't. And it just seems ridiculous to me.

Alan: The great thing is you can

click a button, and they disappear from existence.

David: [laughs] I know! Because

you get people that ruminate and ruminate over this kind of stuff,

"Oh, that person said that thing." and they're working on

their response for the rest of the day. Me, I just click "block".

Enough said.

Alan: I give people two chances.

I call them out. I sa