In this episode of Coffee with a Journalist, we chat with Shoshi Parks, the newly promoted Executive Editor at 7x7, a beloved Bay Area lifestyle magazine. Broadcasting from San Jose, Shoshi shares her path from earning a PhD in anthropology to leading an iconic regional publication. She dives into her editorial process, what makes a pitch stand out (and what doesn't), and why personalized outreach matters. Packed with insider tips and candid advice, this episode is a must-listen for freelancers, publicists, and curious storytellers alike.