In 1903, Elias St. Elmo Lewis coined one of the most important marketing frameworks: AIDA. It has stood the test of time, and has helped many marketers more strategically plan their campaigns. AIDA is an acronym for Attention, Interest, Desire, and Action. But is AIDA intrinsically flawed, or at least no longer relevant for today’s more complex marketplace?

In 1903, Elias St. Elmo Lewis coined one of the most important marketing frameworks: AIDA. It has stood the test of time, and has helped many marketers more strategically plan their campaigns. AIDA is an acronym for Attention, Interest, Desire, and Action. But is AIDA intrinsically flawed, or at least no longer relevant for today’s more complex marketplace?

In 1903, Elias St. Elmo Lewis coined one of the most important marketing frameworks: AIDA. It has stood the test of time, and has helped many marketers more strategically plan their campaigns. AIDA is an acronym for Attention, Interest, Desire, and Action. But is AIDA intrinsically flawed, or at least no longer relevant for today’s more complex marketplace?
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Should AIDA be Replaced?

Provocative questions, innovative models & new thinking on growing your business in a 5-minute action-oriented podcast. Insights on Business Growth, Thought Leadership, Digital Strategy, and Trust. Each episode focuses on solving one issue, gives perspective, practical tactics and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on business growth. He has advised over 100 major organizations, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits.
Recognized as #10 in Feedspot’s 30 Best Business Strategy Podcasts list: https://blog.feedspot.com/business_strategy_podcasts/

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Provocative questions, innovative models & new thinking on growing your business in a 5-minute action-oriented podcast. Insights on Business Growth, Thought Leadership, Digital Strategy, and Trust. Each episode focuses on solving one issue, gives perspective, practical tactics and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on business growth. He has advised over 100 major organizations, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits. Recognized as #10 in Feedspot’s 30 Best Business Strategy Podcasts list: https://blog.feedspot.com/business_strategy_podcasts/

Provocative questions, innovative models &amp; new thinking on growing your business in a 5-minute action-oriented podcast. Insights on Business Growth, Thought Leadership, Digital Strategy, and Trust. Each episode focuses on solving one issue, gives perspective, practical tactics and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on business growth. He has advised over 100 major organizations, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits.
Recognized as #10 in Feedspot’s 30 Best Business Strategy Podcasts list: https://blog.feedspot.com/business_strategy_podcasts/

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Should AIDA be Replaced?

Should AIDA be Replaced?