I received a question about the ethics of pricing your services based on how much the client can afford:

Is it fair to base your pricing on how much people can afford - [for example,] charging a large and wealthy company a lot more - or should it always be based on fairness and good value, even if the company is willing to pay your artificially high fees?

Resources:

• Article "Pricing your services fairly"
• Record your question & get it answered on the show!
• Leave a review on Apple Podcasts (link for Apple users)
• Subscribe to the Marketing Honestly Newsletter