Is blogging actually good for your brand’s content marketing strategy? What are the benefits of writing blog posts for your brand? In this episode of Our SKU’D View, Emily and Chris cover this topic from the point of view of a manufacturer, and almost every part of the strategy is touched on, including:

* What is B2B content marketing?

* What are the benefits to blogging for a brand?

* How to build a B2B content marketing strategy

* Measuring content marketing success

* …and more

There are also a couple of big announcements at the top of the episode, so be sure to listen. If you have any ideas or topics you would like to see covered in future episodes, please let us know: [email protected]

Thanks for listening! We’ll be back! In the meantime, go ahead and sign-up for ongoing updates: DRIVE Conference 2020.