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Should brands leave making the world a better place to politicians, NGOs and the UN?
Philip takes a moment to explore whether brands should "do good" with SY Lau, Senior Executive Vice President, Chairman of Group Marketing and Global Branding at Tencent, P&G's Chief Brand Officer Marc Pritchard, Patagonia Marketing Director, Europe, Alex Weller, Michelle Melendez, Senior Director of Global Philanthropy at Global Citizen, and Gustavo Lauria, the CCO of We Believers.
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By Cannes LionsPhilip takes a moment to explore whether brands should "do good" with SY Lau, Senior Executive Vice President, Chairman of Group Marketing and Global Branding at Tencent, P&G's Chief Brand Officer Marc Pritchard, Patagonia Marketing Director, Europe, Alex Weller, Michelle Melendez, Senior Director of Global Philanthropy at Global Citizen, and Gustavo Lauria, the CCO of We Believers.