The Future Belongs to Creators

Should Creators Join Unions to Avoid Being Taken Advantage Of?


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Unions can be a hot button issue for some, but it’s not something we often connect with creators. Guest-host Charli Prangli joins Nathan to explore the idea of creator unions, what they would look like, how they might function, and the benefits and drawbacks of them. 


Main Takeaways

  • It can be easy for major brands to take advantage of the independent creators they work with. Creator unions would work to fix this power imbalance.
  • While a union could elevate the entire industry, it could also end up restricting access to certain members, and what kind of work they could do.
  • A union could offer shared resources, advice, and support for living and thriving as a creator. 
  • Creators who work with brands for free, outside of a union, may be devaluing the industry because brands will look for those who work for nothing. 

Links

  • The Creator Union
  • Charli Prangley on Twitter

Creator of the Day

  • Missed Apex F1
  • Kelsey Baldwin

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