<p>Alex Sogno, CEO, Global Asset Solutions, discusses the role of loyalty programmes in the luxury sector and whether it’s a badge of honour not to be a member.</p>

Alex Sogno, CEO, Global Asset Solutions, discusses the role of loyalty programmes in the luxury sector and whether it’s a badge of honour not to be a member.

Should hotels refuse to join a club which would have them?

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Should hotels refuse to join a club which would have them?

Should hotels refuse to join a club which would have them?