Is it a good idea to change the name of a float center after buying it from someone else? As the industry gets older, more and more people are going to have to answer this question.

Branding is definitely part of the equity of a business and you purchase everything that comes with it. But can you put a price on being happy with your business and making it feel like your own? 

Derek and Graham tackle these questions while Ashkahn is away for the Conference.