324 - Should I Charge Monthly or Annually for Membership Site?

Not sure whether to offer monthly or annual billing on your membership?

The way members sign up to your membership site can make all the difference in the buying decision.

You don’t want to turn people away at the first stage, so picking the right one is crucial.

In this episode, we go through all the pros and cons of monthly vs. annual subscriptions. You’ll learn which has the higher profit margin usually, which is the more stable option, and which is best for your members.

We also share an alternative way to bill and how you can upsell or down-sell your membership options.

Essential Learning Points:

Why monthly memberships tend to offer more stability

How monthly billing can improve engagement

Why annual billing provides a better profit margin

The effect annual billing has on your member base

Why you don’t have to pick one or the other