Why do so many businesses fall into the trap of constant discounting, and what are the hidden consequences?

In this episode, I explore meaningful marketing strategies for empathic entrepreneurs. I share personal experiences highlighting the pitfalls of habitual sales tactics, which can condition customers always to expect discounts and erode trust and loyalty. Instead, I share my alternative approaches, like offering loyalty points that maintain value and foster long-term customer relationships.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.