"Should I include an About page on my website?" If this question is on your mind then you're definitely in the right spot. That's because, there's an often forgotten, frequently overlooked page on your website that is, in fact very important for your visitors. No, not your Home page, not even your product pages either. Sure, those are important, yet they aren't nearly as important as this page: I'm talking about your website's About page! So here, you're gonna find out why you absolutely must include an About page on your website!