Ask Rezzz

Should I niche down to a specific industry in my local area?


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I hate to answer a question with a question, but are you focused on local businesses?

If so and the size of your market can't support your business then focusing on a specific industry may be too restrictive.

For more on exploring your market and the industry head on over to read, listen and explore the Step By Step Guide to Specialization
Ā 
On the flipside, if you can have a handful of outstanding, recurring, residual clients in a specific industry that support your business, you can charge a premium for those services.

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Ask RezzzBy Jason Resnick

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