When it comes to offering trials of your membership site or online product, opinions tend to be divided between those who consider it a smart strategy and those who believe you shouldn’t give anything away, no matter what.  We’re big fans of utilising trial periods as part of your pricing strategy; however we recognise that they’re not something which will necessarily be right for everyone.  If you’re still on the fence, this episode of The Membership Guys Podcast provides some food for thought to help you determine whether to implement trials into your own strategy.

254 - Should I Offer a Trial for My Membership Site?

Join Mike Morrison - one half of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

In today's episode of the Membership Geeks podcast, I delve into the topic of tailoring your membership experience to cater to multiple segments within the member base.  Join me for insights and strategies on identifying key segments and incorporating them into your content strategy, as well as ways of using new member questionnaires and leveraging tags to tailor member experiences. In this episode: - Why should your membership business cater to different segments within the member base? - What are the three approaches recommended for segmenting your members? - How should segments be incorporated into the content strategy for an online membership? - How can you leverage new member questionnaires and utilize tags to create tailored member experiences?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast.  We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

395 - Catering to Multiple Segments in your Membership

In this episode of the Membership Geeks Podcast, I delve into key strategies and techniques for attracting committed members to your membership site.  I discuss key challenges, the importance of member commitment, and share six practical techniques for fostering long-term, engaged membership.  Join me as we explore how to cultivate a thriving community of dedicated members for your membership site. In this episode: - How can I overcome the challenges of attracting committed members to my membership site? - What are the key reasons for wanting more committed members, and how can I address them? - What specific techniques can I implement to attract and retain committed members to my membership site? - How can content marketing and pre-filtering be used to ensure that potential new members are committed and aligned with the values of the membership business?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast.  We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

394 - 6 Techniques for Attracting More Committed Members

In this episode, I discuss the importance of setting realistic expectations when aiming for growth in membership businesses.  Learn why ambitious membership owners need to ground big goals in practical reality and logistics, and how to avoid banking on "moonshot" opportunities.  I also share valuable insights on the philosophy of marginal gains and the impact of achieving ambitious goals on a business trajectory. In this episode: - How can membership businesses ensure their growth goals are grounded in practical reality and logistics? - What are the potential pitfalls of focusing solely on ambitious, game-changing opportunities for growth? - How does a measured, steady approach to growing memberships contribute to sustained success? - What are the key considerations in setting realistic expectations for growth in online memberships?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast.  We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

393 - Setting Realistic Expectations for Membership Growth

In this episode of the Membership Geeks Podcast, I discuss whether membership businesses should prevent canceled members from ever rejoining.  While not commonplace, it's a practice that does exist! But is it worth considering? I delve into the reasons behind this concept and how it can be detrimental to the growth and success of a membership business. In this episode: - Why would a membership businesses prevent canceled members from rejoining? - What are the main drawbacks of preventing canceled members from rejoining your membership? - How do cancellations fit into the member lifecycle and why do most membership owners view them the wrong way? - What is the importance of member lifetime value and how does it relate to the handling of canceled members?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast.  We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

392 - Should You Stop Cancelled Members From Rejoining Your Membership?

In this episode, I discuss the challenges faced by membership owners as their business grows and the day-to-day operations become more complex.  Join me as I provide practical tips on how to intentionally become less hands-on in a membership business without compromising the quality and value of the member experience. In this episode: - How can membership owners become less hands-on in the day-to-day operations as their business grows? - What are the key steps in growing a reliable team and delegating key tasks to empower the team? - In what ways can processes be streamlined and automated to make operations more efficient? - How can membership owners create self-serve resources for their members to foster a culture of self-sufficiency within the community?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast.  We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

254 - Should I Offer a Trial for My Membership Site?

Download our free app to listen on your phone