https://www.youtube.com/watch?v=WeADk65vzr8

The value of repeating your message over time to your market.

Transcription

Should I repeat myself when putting out blogs, videos and podcasts?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

People ask this question in different ways and it's usually something more specific. It's, you know, I put out these vlogs on YouTube.

What if I say the same thing over and over again, or what if I keep talking about the same subject and everything?

You know, my area of expertise is very small, what if I keep repeating myself?

And so the real question, is it the reason why I'm bringing up this question is because last night, I did a video in which is based on a saying from Dan Kennedy, I thought at the time that I had not done a video about that saying, all I had to do is do a search and find in my videos that I had done a video directly on that saying in a different way.

Is it bad that I repeated myself…and I said the same thing over again?

No, it's not.

In fact, the real problem with most marketing is that people do not repeat themselves often enough, the likeliness of to have the exact same people seeing that same video, or hearing that same audio hearing that same podcast episode is very low.

Most you know, I don't have the 1,000s upon 1,000s of people listening to these currently, as I'm recording this in March of 2021. Now, April of 2021, I guess we are now we don't have that's not where I'm at.

And even if I did, chances are all those people need to hear the same message multiple times, and they probably did not watch or listen to that episode, over and over and over again.

So they need to hear it again, you need to hear it again, I'm gonna keep saying the same things over and over again, whether it sounds like I'm repeating myself or not, I am repeating myself constantly.

In fact, just about everything that I talk about comes from the three pillars of BrianJPombo.com which is if you recall, if you've caught these videos or podcasts before we talk about how to be relationship reliant how to be system based in reality grounded, those everything is around those three, or multiples of those three, like last night's last night's episode.

So repeat yourself, I don't care how you're doing it, or where you're doing it, you've got to say the same thing over and over, he stated a different way. You can use different examples to show the same concept.

But it's important for you to repeat yourself over and over and over again. Because that's the only way that you can get into people's heads and get the message across.

If you've ever worked that, well, there's a couple a couple different analogies for this one, one of the most common ones is being a parent, if you've been a parent at all, you will know this to be the case, you have to say things over and over and over and over and over. And maybe some of it will stick.

But it has to be there has to be repetition, there has to be consistency.

Number two, if you've been any form of teacher or coach, you realize that you got to repeat yourself over and over and over and over. It's not just because they're children.

This is the same thing as with adults, even more so with adults, because adults are so distracted by everything. beyond what children are distracted by that.

I mean, some have more focus.