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Are you debating the pros and cons for sunsetting a program or an element of a program? It's not just a simple question of timing - you need to factor into your decision-making costs, financial impacts, reputational risks, resource implications, and of course, the age-old "sense of ownership" that underpins so many association endeavours. Andrew is joined by Dr Michael Tatonetti, CAE , founder of Pricing for Associations to discuss the key considerations you should explore when redefining your value proposition.

You can read Michael's Associations Evolve article here.

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