Ever thought about using radio to promote your podcast? In today's digital age, it might seem outdated, but traditional radio could be your secret weapon for reaching a broader audience. In this episode, we explore how radio can elevate your podcast's visibility and credibility.

Radio still connects with millions across Africa, offering a unique opportunity to introduce your podcast to new listeners. Learn how to leverage local stations for interviews, collaborate on content, or even invest in ad slots to target your ideal audience.